Jozerand.
The mark came out of the story, not the other way round: one sentence the client kept repeating, drawn until it could be read at a glance and at any size.
Year
2025
Scope
Wordmark, system, guidelines
Role
Story, identity, direction
Construction. Proportion, clearspace, the smallest size it survives.
Construction grid Clearspace and smallest use
In use. Where the rules meet the world.
In use · 1 In use · 2 In use · 3
Credits.
- Client
- Jozerand
- Story
- Parlador
- Design
- Abraham Parlador
Delivered as a small book rather than a large one: the mark, the rules that keep it alive, and the few decisions worth defending after we leave the room.
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