Bandwidth

How much can travel down the pipe at once. It quietly decides what is possible: the ambition of the work meets the width of the channel.

Bandwidth is the physics under every delivery decision: the pipe has a width, and ambition beyond it does not degrade gracefully, it stalls. The maker's file meets the audience's connection, and the narrower of the two decides what actually plays.

The discipline is budgeting from the audience's reality, not the studio's fibre: mobile connections, shared networks, the mid-range phone. Our video plan carries weight targets per surface for exactly this reason. Every megabyte is a toll booth between the work and someone; the fewer booths, the more arrivals.