Syndication

One piece of work living in many places at once, under many roofs. Reach borrowed from other people’s audiences.

Syndication multiplies presence without multiplying production: the same work runs under many roofs, each host lending its audience and taking a share of the association. It is reach on borrowed trust, and the borrowing runs both directions, their context colours your work.

The terms are the craft: what may be edited, how credit reads, who owns the audience relationship afterward. Syndicated work that arrives stripped of its maker builds someone else's brand. Our rule: travel far, but keep the byline and the link home attached, or the reach is a donation.