Clearspace

The protected emptiness around a mark, defined in the mark's own units, inside which nothing may intrude. Breathing room made law.

Clearspace turns a courtesy into a specification: a zone around the logo, measured in something the mark carries with it, its own x-height, the width of a letter, so the rule scales wherever the mark goes. Within the zone: no type, no images, no edges. The mark is guaranteed its silence.

It exists because logos live mostly in other people's layouts, sponsor strips, partner grids, co-branded corners, where crowding is the default. The guideline page that defines clearspace, one of the plates in every identity we deliver, is less about aesthetics than about giving the mark's future neighbours a rule they cannot misread.